Reframe Health Lab combines communications and behaviour change
with patient and care provider engagement

Speaking Engagements

Contact us at [email protected] to discuss booking a speaker for your event

Mike Heinrich, Managing Director

Mike has been working in health care communications since 2011 bringing his unique background in marketing and business strategy to clients across North America. He often has a different perspective than medical professionals and leads insightful discussions to reframe challenges. Mike leads the strategy development and execution of all Reframe’s client projects.

Mike was named to Readers Digest 2017 Top 10 Canadian Health Heroes, read the article here


“Patient Engagement or an Engaged Patient?”

Patient engagement is one of the most interesting developments in modern health care. It’s universally accepted across health care today that the patient’s voice is essential to providing great care and should be included at all times. There are a wide variety of different processes being used to engage patients such as having access to their medical information through a portal, patient-centred co-design, interviews and focus groups.

One of the central problems is that patient engagement means different things to different people. As often is the case with a popular concept, the term ‘patient engagement’ has become ubiquitous and starting to lose real meaning. One way to restore clarity might be to Reframe the whole thing by asking the question: What does this fully engaged patient actually look like? If we can clearly identify the objectives, we can refine our efforts and determine what’s required to achieve the goal.


Emily Nicholas Angl, Director of Health Engagement and Communication

Navigating the winding (and on-going) road to recovery from multiple hip surgeries, mental health issues, thyroid disorders and other adventures through many sectors of the health care system, Emily learned a lot about being patient. In fact, she became so interested in the unique insight of patients that it led to her current work in the ill-defined world of patient engagement,spending much of her time exploring how patients and their families can become more involved in the design of health services and policies. In her keynote presentations, Emily will offer no quick fixes or miracle remedies but will give an interesting and at times humourous spin on patient-dom and explore a bit about why being not sick isn’t synonomous with being well.

“Patient Engagement: What? Why? How?”

Emily’s own journey as a patient that saw her experience ER’s, OR’s, MRI’s and other healthcare acronyms gives her a very unique perspective. In her talk she describes her own journey to becoming a so-called engaged patient, some of the barriers to involving patients effectively and sustainably, and explores ideas and examples of what successful patient engagement looks like. While remaining optimistic and passionate about patient partnership at all levels of healthcare, Emily approaches the topic with practicality, some skepticism and a sense of humour.


“Emily combines an academic perspective with a down to earth look at the patient experience. Her candid sharing of her own story provides the basis for a very honest and exploratory conversation about the patient experience. She brings a wonderful vision as well as concrete strategies for enabling patients and healthcare providers to take their collaboration to the next level. The way she brought the voice of the patient to our conference made a lasting impression on our staff and helped them evolve their thinking about how to include patients as key members of the healthcare team.”

Elizabeth McLaney, MEd, BScOT, OT Reg. (Ont), BA
Director of Interprofessional Education