Reframe Health Lab combines communications and behaviour change
with patient and care provider engagement

Founder Dr. Mike Evans


Dr. Mike Evans was a staff physician at St. Michael’s Hospital, an Associate Professor of Family Medicine at the University of Toronto, Lead of Digital Preventive Medicine at the Li Ka Shing Knowledge Institute, as well as the first international recipient of an endowed university chair in Patient Engagement. In fall 2016, Dr. Mike moved to Apple in California to help lead health innovation. He will be on faculty and doing part time clinic at Stanford.

Dr Mike is best known for developing innovative health messaging for the world. “We wanted people to get the right information, in the right way, at the right time… sometimes that’s in a doctor’s office, but most of the time it’s not.” To make this happen he brought together creatives, patients, and clinicians in a media lab (now Reframe) to create evidence-based health media that was engaging enough to be infectious on social media. “I think the biggest missing work force in health is the public, and that by engaging Peer-to-Peer Health Care we can get the best advice embedded in the largest relationships of care: friend to friend, loved one to loved one, as well as caregiver to patient.

His video “23 and ½ hours” is perhaps the most viewed evidence-based video of all time and has been seen by over 8 million people. His Medical School for the Public on YouTube, with over 30 films, has been viewed by over 16 million people worldwide and has over 75,000 subscribers.

He has started a medical school for the public (Mini-Med School @ U of T), written an award winning kids book (the Adventures of Medical Man), has been Chief Editor of a Canada’s top selling primary care textbook of medicine, the Scientific Officer for Knowledge Translation at the Canadian Institutes for Health Research, doctor for the Sochi Olympics, and was the house doctor for the CBC weekend morning radio show, Fresh Air.

Dr. Evans’ work has been profiled in a wide range of publications from JAMA, the BMJ, the Lancet, to the Readers Digest and the hit Netflix series “Orange is the New Black”.

Some of his awards include being chosen as the top 10 innovators in health by the Canadian Medical Association, top 45 Canadians over 45, and selected as 2015 top 10 most important doctors in Canada by the Medical Post. For the documentary series on patient advice, “The Truth of It” (with filmmaker Wendy Rowland) Dr. Evans was awarded the 2015 Canadian Cancer Research Alliance award for Distinguished Service to Cancer Research. For all of the above, Dr. Evans was awarded the McNeil Medal from the Royal Society of Canada in recognition of his outstanding ability to promote and communicate science to the public.

Dr. Evans has 3 kids, 5 bicycles, 4 parents, and plays hockey 2 times a week, three if you ask his wife Sue, who is also a doctor.